The opportunity to spend a day with a group of chefs who have 6 Michelin stars between them is pretty rare. To be able to watch them work, interview them to discover the story behind  the chef – then eat …

The Story behind… an insight into the uniqueness of a brand Read more »

If my years spent in TV journalism taught me anything it was that people love a good story, and according to Paul J. Zak*, recent scientific studies are putting a much finer point on just how a well-constructed narrative can change our …

Why we love a good human story in communications – the science Read more »