The Story behind… an insight into the uniqueness of a brand

The opportunity to spend a day with a group of chefs who have 6 Michelin stars between them is pretty rare. To be able to watch them work, interview them to discover the story behind  the chef – then eat their amazing food like this dish from Michael Wignall is something special.

Last Monday I was invited to do just that by the Bobby Moore Fund – committed to beating bowel cancer in memory of the legendary footballer Bobby Moore.  Each year the charity host a dinner,  ‘Dining With The Stars’,  to raise awareness and funds at the impressive Plaisterer’s Hall in the heart of the city of London.  The ‘stars’ are in fact Michelin Stars.  Five chefs prepare one dish each for 250 guests and, in order the see the stars in action there are large screens placed around the dining hall.  My role is to give the diners an insight into the passion, commitment and motivation that is evident in a Michelin kitchen.

In the light of my day job, working with leaders and companies to help them discover and capture the uniqueness of their brand or company to share with customers and colleagues – telling the unique story of why they do what they do, it seemed an opportunity not to miss to interview all the chefs to capture the story of their brand.

‘The Story Behind’ series was born and you can now watch the interview with 2 Michelin Star chef Michael Wignall below.

You can watch the interviews with the other four chefs, Tom Kitchin, Simon Hulstone, Tom Sellers and Richard Bainbridge on my YouTube channel here

If you would like me to help you to discover and capture the uniqueness of your brand to share with customers and colleagues please get in touch