There is a lot of buzz around companies being purpose-lead at the moment, and putting my cards on the table from the outset, I completely agree that the essence, or purpose of a company is key to growth and success… So …

Does your Core Essence inform everything your company does from Marketing to Recruitment? Read more »

When I’m talking to clients about the importance of knowing and articulating their company spirit or essence I frequently get the same initial response: We do that already with our vision and values statement Are the two things interchangeable? Is …

Inside Out Leadership – Company Spirit first, then Vision & Values Read more »